Which healthcare startup category has seen more than 350% annual growth in funding in 2014?

Yes, we’re comparing all of 2013 to only Q1 and Q2 of 2014 (that’s how explosive digital healthcare is!) … Here are the categories that scored highest in funding in 2013:
–    Payer administration
–    Digital medical devices
–    Analytics and big data
–    Healthcare consumer engagement
–    Population health management
–    Personalized medicine

If you guessed payer administration, you were correct.  That category only received $47M in funding during 2013, but according to Rock Health’s midyear report, reported on by Teresa Wang, funding for payer admin has skyrocketed to 354% as “payers increasingly turn to technology for improved solutions and cost savings. Healthcare reform is a strong tailwind into the space, underpinning at least four of the top six categories here as the entire industry needs to rethink its business models.”

How will this trend impact your decisions on which category to invest in, or delve into as an entrepreneur?  Let us know!  We’d love to hear your thoughts.

Hilary Weber, founder, Opportu Startup Leadership.  http://opportu.com/