One of the debates I frequently hear regarding medical device sales distribution is “should I hire direct W2 sales representatives or tap into a network of 1099 agents and their relationships?” The positives and negatives are pretty clear and still opinions are strong on both sides of the choice.
I recently attended a physician society dinner and was seated at a table enjoying a glass of wine with the usual chatter over all of the healthcare changes. As the discussion settled down, the doctor next to me leaned my way and quietly began a conversation. He described in general terms an idea he had […]
In Part 1 of this series, we touched on embracing failure, becoming more nimble and increasing transparency with customers throughout the product/service development process. What other ideas can healthcare organizations borrow from today’s entrepreneurs to stay competitive and innovative? One concept that builds on stronger connections with customers throughout the process is the “MVP”, which […]
Money Trends: Physicians Realty Trust IPO enters the $3 trillion health care segment Where is your Money? Focusing expertise on a market segment that is easily defined, rapidly growing, and responsive to unique forces is the basis of successful investing. REITs (Real Estate Investment Trust) have been a way to have a stake in the […]
New York Presbyterian Hospital has moved the bar upward, creating the “operating room” of the future. The technology in this new surgical suite allows for more efficient surgery with enhanced visualization using the latest endoscopic and imaging technologies. Physicians are a new breed, today they are required to know surgery, radiology, digital technology and communication and integrate with new knowledge base developments.
InnovationEX exposition and exchange is where innovation is being supported. I found the expanse of thought going into innovation for improved patient care very inspiring.